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Previous issue date: 2014-11-14 / This research aims to comprehend the role of television in sociability between customers,
employees and owners of small business in Pelotas, in the state of Rio Grande do Sul (Brazil).
This empirical qualitative research was conducted in two popular food business
establishments, a restaurant and a bar, all located in downtown. The first concern was to
watch and describe the use of television in each of the chosen places and the sociability that
occurs in all of them. Later, for interpretation purposes, the concern was defined in the
meanings assigned to the sociability. Finally, the research sought to map the moments when
the television participated in the place s sociability considering the theoretical perspective
adopted, particularly the mediation model by Jes?s Mart?n-Barbero, the idea of habitus by
Pierre Bourdieu and the application of this category to the context of peripheral modernity by
Jess? Souza. Within the theoretical and methodological framework, the research was
conducted with the combination of two techniques:! observation/participation of the
researcher, as a customer, and interviews with informers from the three social roles
considered for this research; the owners, the employees and the customers. As a final
consideration, it was possible to notice the preponderance of television for small business as
decisive , considering its potency in the dynamics of sociability. It was also possible to
notice the idea that the sociability related to the television needs to consider the crossing of
social class dispositions that operate directly on the comprehension of limits for this social
form, taking as a starting point its definition in Georg Simmel. / A presente pesquisa visa compreender a participa??o da televis?o na sociabilidade entre frequentadores, funcion?rios e propriet?rios de pequenos estabelecimentos comerciais de Pelotas/RS. A investiga??o, de car?ter qualitativo e emp?rico, foi realizada em dois com?rcios populares da ?rea de alimenta??o, um restaurante e um bar situados na zona central da cidade. Dentre os interesses, definimos, em um primeiro momento, a observa??o e a descri??o do uso da televis?o a partir dos lugares e da sociabilidade que ocorre nos estabelecimentos. Com rela??o ? interpreta??o, posteriormente, o interesse foi dirigido aos sentidos atribu?dos ? sociabilidade. Finalmente, a investiga??o procurou mapear os momentos onde a televis?o participou da sociabilidade dentro da perspectiva te?rica adotada, de forma particular o modelo das media??es de Jes?s Mart?n-Barbero, a no??o de habitus a partir de Pierre Bourdieu e a aplica??o desta categoria ao contexto da modernidade perif?rica por meio de Jess? Souza. Dentro do enquadramento te?rico-metodol?gico, a pesquisa foi realizada com a combina??o de duas t?cnicas: a observa??o/participa??o do pesquisador, como frequentador, nos lugares estudados e a realiza??o de entrevistas com informantes enquadrados nos tr?s pap?is sociais definidos; propriet?rios, funcion?rios e frequentadores. Como apontamento final, foi poss?vel perceber a preponder?ncia da televis?o para os pequenos com?rcios como decisiva a partir de sua pot?ncia na din?mica das sociabilidades. Tamb?m, a interpreta??o de que a sociabilidade em rela??o com a televis?o necessita considerar o atravessamento das disposi??es da classe social que operam diretamente sobre a compreens?o de limites para esta forma social, tendo como ponto de partida sua defini??o em Georg Simmel.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4595 |
| Date | 14 November 2014 |
| Creators | Rosa, Guilherme Carvalho da |
| Contributors | Haussen, Doris Fagundes |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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