本研究主要研究台灣電影產業環境及其競爭力，並透過研究給予電影產官學界在電影產業發展上的建議。研究方法是透過市場集中度瞭解目前台灣電影三大部門──製作業、發行業及映演業的市場集中情形，確立台灣電影產業之產業結構；再者，以麥克‧波特提出之產業環境類型檢視，瞭解其產業環境現況；最後以前兩步驟之結果為基礎，再經由鑽石理論之六大構面分析台灣電影產業在各項分析面向上的優、劣勢及可能的發展機會，彙整出台灣電影整體產業發展中，政府擬定政策、業者思考經營決策及電影產業學術研究上未來可行性的建議。 / The main scope of this research is to study the environment of film industry in Taiwan as well as its competitiveness. Also, throughout the research, opinions towards the film academia in the film industry shall also be elucidated. The research is carried out via acquaintance of concentration ratio of the three main parts in a film industry—production, distribution, and exhibition; furthermore, to clarify the production structure of the Taiwan film industry. Also, the current industry environment is evaluated by Michael Porter’s survey method. Lastly, based on the two aforementioned procedures of results with the application of the diamond theory altogether, a detailed analysis of the Taiwan film industry regarding the advantage and disadvantage and the relevant topics shall be further discussed.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0954530151 |
| Creators | 葉軒晨 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0019 seconds