超級市場之競爭策略分析—以全聯福利中心為例 / As the competition gets intensively in the retail industry, the boundary between different types of operation has disappeared. In Taiwan, hypermarkets started to downsize its store size. On the other hand, convenient stores expand its store size to target at eating out customers. Supermarket with the size between hypermarkets and convenient stores should reposition itself to confront the challenges. After the rapid expansion period, Pxmart started to reconsider its value proposition and its core competence. In order to achieve its corporate mission statement and its goal in the following 6 years, Pxmart’s CEO, Mr. Xu, comes up with strategies in terms of staffing, store, merchandise, and system and institution.
Although Pxmart will be able to attract more customers with its store and merchandise strategy, it still encountered challenges due to its physical facilities, such as limited space to display products and for customers to park. How to reposition itself and provide customers with a pleasant and convenient shopping experience will be the first priority that Pxmart should consider.
Compared to the leading brands in the United States, Pxmart and the retailers in Taiwan should embrace the technology innovation and try different business model to make their company updated and provide their customers more convenient way to purchase.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101933021 |
| Creators | 吳亞儒, Wu, Amy |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0149 seconds