Abstract Title: The old generation and the New World - A qualitative content analysis of media usage of the older generation Keywords:Digital natives, digital immigrants, diffusion of innovation, content analysis This study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work. The study selected theories bases on Marc Prenskys idea of digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system. The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up. The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-85188 |
| Date | January 2013 |
| Creators | Wiee, Magdalena |
| Publisher | Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Medier & kommunikation, 1104-067X |
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