In this study, we examined the user experience of horizontal, vertical and faceted navigation on two beauty e-commerce websites. As a data collection method, we conducted user testing with the think aloud method and interviews. The results showed differences in how the users experienced the navigation at the beginning and after use. More specifically, the results showed that users initially expressed negative feelings related to the vertical navigation system, which became more positive after use. Moreover, the study showed that the user experience of the horizontal navigation system changed over time, where the initial experience was more positive than the end experience. The study also revealed various experiences and feelings related to faceted navigation which suggests that the user experience of faceted navigation depends on several different factors which needs to be further explored.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-22422 |
| Date | January 2019 |
| Creators | Blom, Alina, Brodin, Frida |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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