I create to heal wounds – personal, emotional and social. I create to break the patriarchy and normative systems that excludes people of different genders, sexualities, colours and bodies. I make human wear – fashion for bodies of all sizes and genders. I want people to be comfortable with themselves and their bodies and that is the goal with my brand EKLUND EKLUND. The fashion world today consists of “his and hers”, size zero, “wear and tear” and sexist ads, all of which maintains heteronormativity and sick beauty ideals. Clothes are made for “women” and “men” in size XS-XL, leaving everyone outside of those norms excluded. I will research the gender - and beauty norms in western media and fashion and how it affects people and their self esteem. How can I make fashion inclusive and socially sustainable? Can I make clothes that fits all? I’m gonna make a One Size Queer Couture Collection to include different expressions and bodies to change the norms of gender and size. One Size that adjusts to different shapes and sizes, Queer as in genderless for everyone and Couture as in hand-made fashion. I will achieve this through experimental pattern making, non-normative design and a presentation of the clothes with and for people confronting norms of gender, sexualities, beauty and colour.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:konstfack-6776 |
| Date | January 2019 |
| Creators | Eklund, Johanna |
| Publisher | Konstfack, Textil, eklundeklund.eu |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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