Identitetsskapande viamarknadsföring : En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier / How to Create a Brand Identity Through Marketing : A qualitative study on how freelancerschoose to advertise themselves and their careers with the help of social networking

Description

There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on. Another important point to address is the brand awereness informants consciously

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-15368

Tags

Marknadsföring

identitet

sociala medier

nätverk

Facebook

Twitter

blogg

reklam

frilansare

fotograf

DJ

skådespelerska

makeup-artist

följare

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-15368
Date	January 2011
Creators	Birgisdottir, Hrefna, Rosvall Smitterberg, Alba
Publisher	Södertörns högskola, Institutionen för kommunikation, medier och it, Södertörns högskola, Institutionen för kommunikation, medier och it
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess