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Customer relationship management in a fashion independent retailer environment; Operationalization and Application

The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. / Program: Master programme in Fashion Management

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-17988
Date January 2014
CreatorsFARHAN, ALI, BASTIEN, MANCINI
PublisherHögskolan i Borås, Institutionen Textilhögskolan, Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationMasteruppsats, ; 2014.11.08

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