The digitalisation of society has transformed the real estate market as it has introduced characteristics that benefit both property owners, tenants and investors. Today, we can process information digitally rather than analogously, which contributes to a larger share of data to utilize and implement in all processes in the industry. PropTech is an innovation that has emerged but which has received more attention in recent years as the technology can be implemented in areas such as information sharing, transactions and management. The purpose of the thesis is to get an idea of what the implementation and attitude around real estate technology like PropTech looks like with private real estate players who manage commercial properties. The purpose will be answered with the help of a qualitative study in the form of semi-structured interviews with people operating in the industry as a property owner or property manager. The study is geographically limited to Malmö, Gothenburg and Stockholm. The results of the study show that the real estate industry is slow, which means that PropTech companies find difficulties in implementing themselves in the market. All property players see the benefits that can be gained from property digitalization, but despite this, PropTech is for many associated with high risk and unexplored solutions. What is most driving in the question of what motivates or does not justify an implementation is what income an investment can be expected to generate. The implementation and attitude around PropTech differs between different real estate players, but on the whole the attitude is nevertheless positive and there is an understanding that a digitalization journey will be required to be competitive in the market in the future.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-52039 |
| Date | January 2022 |
| Creators | Jansson, Hanna, Kovacevic, Anna |
| Publisher | Malmö universitet, Institutionen för Urbana Studier (US) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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