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Land Under Attack! : A Study of the Framing Process of the Transnational Social Movement Fridays for Future

In this thesis, the discursive framing process of the transnational social movement Fridays for Future is analyzed. The analysis builds on cases regarding mining on indigenous peoples' territory. The material used for analysis is social media content from Fridays for Future in three different countries: Sweden, Australia, and Brazil. Creating and using a toolkit for analysis, including a table with indicators deriving from the three core framing tasks of social movements, as well as three hypotheses to guide the concluding discussion, this thesis manages to unveil various results contributing to the academic accumulation of knowledge. The findings enhance the notion that Fridays for Future is not coherent in its problem attribution or social media approach. They furthermore prove that Fridays for Future formulate more solutions to the problem of climate change during the pandemic than before. They additionally demonstrate that these solutions are mostly aimed towards individual online action and question the efficiency of such actions. Lastly, the findings of this thesis show that the rationale for action for Fridays for Future’s adherents is created through negative and emotional language. The thesis is concluded with suggestions for future research on social movements in an ever-changing world.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-494194
Date January 2022
CreatorsHellqvist, Elsa
PublisherUppsala universitet, Statsvetenskapliga institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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