This qualitative study aims to study how sexuality is constructed in web articles on the movie Fifty Shades of Grey. The study is based on a social constructivist perspective where language is seen as constitutive of reality. The study is based on a Foucauldian discourse analysis which is used in order to see what is excluded and included in the articles’ construction of normal sexuality. The result shows that there are similarities in how the web articles produce normal sexuality. Firstly, sexuality is constructed as partner violence, where men are depicted as superior to women and heterosexual sexuality depicted as normal, resulting in homosexual sexuality being constructed as abnormal. Secondly, sexual subject positions are used to enhance sexuality and to construct the woman as subordinate. Thirdly, media tends to produce an inaccurate picture of BDSM practitioners, resulting in a depiction of these practioners as being abnormal. The conclusion of the study emphasizes the importance of examining how sexuality is produced by media, since sexual norms constructed in media discourses affect us humans and the prevailing norms existing in society.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-28377 |
| Date | January 2015 |
| Creators | Thörner, Kim |
| Publisher | Mälardalens högskola, Akademin för hälsa, vård och välfärd |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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