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Previous issue date: 2016-08-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The thesis that follows, aimed at analyzing the Brazilian automobile industry between the 1970s and 1990s from the analysis of business development John Gurgel, Aldo Besson and Iltemar Gobbi and its companies, Gurgel Motores SA and Aldo Auto Covers, later renamed Besson , Gobbi SA the starting point was the realization that the automotive industry plays today a central role in the Brazilian economy. So, we tried to identify the strategies that have enabled the development of these two automobile companies of national nature, its growth ambitions and the way they related to multinationals, this industrial branch, installed here. High taxes that protected the Brazilian industry in the years 70/80, allowed the emergence of dozens of small manufacturers over the proposed period. However, the economic imbalance of the eighties, demanded immense creativity of these entrepreneurs, who started the 1990s with an economic opening that exposed their markets and companies for competition with imports. From this, we fix its technological developments and innovation capabilities as a central means for understanding their realities and potentials. Methodologically, this thesis was based on bibliographic analysis and primary documents, combined with several interviews with people involved in the issue, and others performed in various news programs. / A tese que segue, buscou analisar a ind?stria automobil?stica brasileira entre as d?cadas de 1970 e 1990 a partir da an?lise do desenvolvimento empresarial de Jo?o Gurgel, Aldo Besson e Iltemar Gobbi e suas empresas: Gurgel Motores S.A. e Aldo Auto Capas, renomeada posteriormente para Besson, Gobbi S.A. Para tanto, partimos da compreens?o de que a ind?stria automobil?stica desempenha ainda hoje papel central na economia brasileira. Assim, buscamos identificar as estrat?gias que permitiram o desenvolvimento destas duas empresas automobil?sticas de cunho nacional, suas ambi??es de crescimento e a forma com que se relacionavam com as multinacionais deste ramo industrial aqui instaladas. Os elevados impostos que protegiam a ind?stria brasileira, entre os anos 70/80, permitiram o surgimento de dezenas de pequenas montadoras ao longo do per?odo proposto, todavia, o desequil?brio econ?mico dos anos oitenta, exigia imensa criatividade destes empres?rios, que iniciaram a d?cada de 1990 com uma abertura econ?mica que exp?s seus mercados e empresas para a competi??o com os importados. Por esse meio, fixamos seus desenvolvimentos tecnol?gicos e capacidades de inova??o como meio central para a compreens?o de suas realidades e potencialidades. Metodologicamente, esta tese foi centrada em an?lises bibliogr?ficas e de documentos prim?rios, combinados com a realiza??o de diversas entrevistas com pessoas envolvidas ao tema e outras realizadas em programas jornal?sticos diversos.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/6998 |
| Date | 30 August 2016 |
| Creators | Almeida, Michel Willian Zimmermann de |
| Contributors | Fay, Cl?udia Musa |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Hist?ria, PUCRS, Brasil, Escola de Humanidades |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 1740700517806534787, 600, 600, 600, 600, -6557531471218110192, -3840921936332040591, 2075167498588264571 |
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