本論文探討主題為文化創意產業之國際化，首先透過文獻探討方式，了解文化創意產業、企業國際化、新創事業、企業核心資源能力等議題內容；第二階段則透過個案訪談與次級資料的搜集與整理，對研究個案企業之發展歷程與國際化相關策略作一介紹；第三階段則將先前探討之文獻、研究與研究個案之國際化模式作分析、比較，歸納出命題並提出本研究之結論。
2002年行政院提出「挑戰2008：國家發展重點計劃」，明確將「文化創意產業」列為台灣未來重點發展產業，然綜觀目前國內有關文化創意產業之研究多以整體產業發展、文化創意產業與地方/社區經濟發展等相關主題為多，甚少有研究以文化創意產業為主體，針對其國際化議題做探討。本研究針對此議題，選擇以獲得行政院文建會所遴選之文化創意產業成功企業之法藍瓷有限公司為研究個案。法藍瓷成立至今僅有五年歷史，然憑藉著優異的設計創意與產品品質，產品上市不久即榮獲海內外各項大獎肯定，目前在海外市場約有五千多個銷售點，遍及美國、歐洲、紐澳地區、大中華地區與日韓等市場，年營業額約一千兩百多萬美金，是目前台灣文化創意產業裡，海外市場發展相對較成功者。
本研究結論簡述如下：
一、文化創意產業進入國際市場時，應考量本身資源能力，彈性地選擇最適合的
進入方式。
二、文化創意產業國際化的過程中，仍然適用於一般產業依各地比較利益不同而
將價值鏈各環節活動安排在不同地區之模式。
三、文化創意產業進行國際化時，除了研發、創意的掌握，亦應同時強化品牌行
銷能力培養與通路的建立。
四、國際化的資源能力可以在企業經營活動的動態過程裡逐步累積，企業若能
將國際化過程所習得的知識與經驗整理吸收，未來踏入一個新的國外市場
時，對於經營業務的推動與策略的形成將有相當幫助。
關鍵字：1.文化創意產業 2.國際化動機 3.國際市場進入模式 4.新創事業 5.工藝類文化創意產業 6.核心資源能力 / The cultural industry has been considered as the most promising industry for the future economic energy sources for many countries. However, with the limited market size in Taiwan, Taiwanese cultural industry also needs to go international for a bigger market. The purpose of this research is to understand the internationalization of cultural industry in Taiwan.
As an exploratory research by case study method, the research consists of four aspects：（1）the characters of cultural industry；（2）the internalization of business；（3）the newborn business；（4）the core competence of a company.
Through primary data collection, such as in-depth interview and secondary data collection from other researches and publications, the research chose Franzcolletions as the study focus.
Conclusions drawn from this research results are：
1. When going globalization and entering into a foreign market, the cultural industry should take account of its own resources and capability, and thus being flexible choosing the most suitable entry mode.
2. During the process of globalization, the cultural industry will arrange the value chains activities which following the comparative advantage theory like other industries.
3. In addition to R&D, the cultural industry should also strengthen marketing ability and building up the distribution channels.
4. The cultural company can accumulate its resources and train up the core competence through the internalization process. Learning from the previous experiences, a cultural company can form a thorough strategy when entering a new foreign market in the future.
Key Words：Motivation of Internationalization；International market entry mode；the cultural industry；Newborn business；Core competence.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093355005 |
| Creators | 黃科誠 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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