Advertising is an integral part of a modern society where a communicative act, dedicated to influence an addressee, to convince him, is encoded by various codes and symbols of a private sphere. In the analyzed press advertising the paradigm of intimacy is articulated both verbally and visually. The work is aimed at plugging into the development / alternation /stability of the dominants of intimacy and their influence on a manipulative mechanism in the discourse of advertising in the XXth and XXIth centuries.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060607_205636-21948 |
| Date | 07 June 2006 |
| Creators | Braziulytė, Sandra |
| Contributors | Jakaitė, Dalia, Butkus, Vigmantas, Maskuliūnienė, Džiuljeta, Lukšytė, Jolita, Gražys, Pranas, Lazdynas, Gintaras, Balsevičiūtė-Šlekienė, Virginija, Nagluivienė, Juldita, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060607_205636-21948 |
| Rights | Unrestricted |
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