<p>This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today’s media-centric democratic society. The ‘adversary model’ offered an understanding of the intricate relations between politicians and journalists. The relationship builds on constant trade where both parties are dependent on each other. Politicians exchange information to gain attention in the media. Journalists needs politicians as important sources of information and have the power to control the exposure that politicians get in the public eye. This study was researched and conducted through qualitative interviews with local politicians.</p><p>We found that experienced politicians have developed an understanding for journalistic work and that it is important to have a good relationship to reach out to their constituency. This professional relationship has to be kept at arm’s length as it otherwise risks to become too muddled. We learned that politicians are well aware of the need to adapt to media conditions – there were, however, examples of breakdowns in this precarious relationship.</p><p>The politicians in our study delivered several examples of how media adaptation is managed, e g how press conferences are scheduled according to media deadlines and are held at suitable locations so that photographers can get good pictures. Trust appeared to be the crucial condition for a rewarding relationship. Every politician in our study agreed that it is all a question of trust.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-385 |
| Date | January 2008 |
| Creators | Crabb, Evelina, Bäcklund, Karin |
| Publisher | University of Kalmar, School of Communication and Design, University of Kalmar, School of Communication and Design, Institutionen för kommunikation och design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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