Return to search

Ethnic Media and Identity Construction: Content Analysis of the Visual Portrayals of Women in Latina and Glamour Magazines

Media are powerful agents of socialization; mediated images affect individual and group behavior as well as inter-group attitudes. In the case of the Hispanic/Latino community in the U.S., frequently underrepresented and stereotyped in mainstream media, identity politics and perspectives of self-representation are complicated by the vast diversity of this membership. This project analyzed the current discourse on Hispanic/Latino ethnic identity proposed by Latina magazine and its social standing in relation to the mainstream culture. A quantitative content analysis that compared Latina’s visual portrayals of women to the female portrayals found in the mainstream magazine Glamour suggested that Latina constructed a homogenized and non-conflictive identity for Hispanic/Latino women; an identity that supports U.S. dominant discourses on ethnicity and race and is subjugated to marketing practices.

Identiferoai:union.ndltd.org:GEORGIA/oai:digitalarchive.gsu.edu:communication_theses-1021
Date04 May 2007
CreatorsRicle Mayorga, Patricia
PublisherDigital Archive @ GSU
Source SetsGeorgia State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceCommunication Theses

Page generated in 0.002 seconds