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The Lisbon Town Center Retailing - A Study of Consumers Drivers.pdf: 2692825 bytes, checksum: ab5dac6628ba5dd37c0a54eb32317869 (MD5)
Previous issue date: 2017-03-14 / Esta pesquisa tem por objetivo a procura e descoberta dos drivers que levam os consumidores a optar pelo CBD como o formato de retalho em que fazem as suas compras. Em particular, o estudo foi conduzido no centro da cidade de Lisboa. Este foi direcionado para uma perspetiva de reflexão no âmbito de centros comercias e o centro histórico. A presença dos drivers (accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities) apresentados por Teller & Elms (2010) foi estudada. Foi tido em atenção o facto de que diferentes circunstâncias culturais poderem alterar o peso de cada driver. Adicionalmente, com a pesquisa realizada foi possível aceder a outros drivers. Finalmente, foram realizadas uma análise descritiva, uma análise de conteúdo e uma clusterização desses drivers. / The aim of this paper is to find the drivers that lead consumer to choose CBD as the retail format to make a purchase. In particularly, the study was performed in Lisbon Town Center, and with comparison to opting for Lisbon Shopping Centers. The presence of the drivers accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities drivers, which were summarized by Teller & Elms (2010), was tested. The fact that different cultural arrangements can impact the weight of each driver was present in the researcher work. With this research, other drivers emerged and were studied. Finally, a content analysis, a descriptive analysis and the clusterization of these drivers were performed.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/18726 |
| Date | 14 March 2017 |
| Creators | Santos, Rui Valdemar Silva |
| Contributors | Nunes, José Mauro Gonçalves, Sales Neto, Raimundo Wilson Bastos, Escolas::EBAPE, Gonçalves, Ana Paula Borges |
| Source Sets | IBICT Brazilian ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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