Hållbarhetsbegreppet har fått allt större betydelse. I bankvärlden, är det inte en fråga om, utan hur ett företag ska arbeta med hållbarhet. För att uppnå hållbarhet är det viktigt att förstå hur en strategi måste genomföras, ständigt utvecklas och kontrolleras, för att resultaten ska följa i enlighetmed de strategiska målen. / Background:The concept of sustainability has gained increasing relevance. In thebanking world, it is not a matter of if, but how a company should work with sustainability. To achieve sustainability it is important to understand how a strategy must be implemented, constantly developed and controlled for the results to follow in accordance with the strategic objectives.Purpose: The purpose of this paper is to identify Swedbank's on going work with its sustainability strategy and describe the factors which have affected the control to increase knowledge of how a large financial services company work with sustainability in order to achieve strategic objectives. Methodology: To achieve the purpose, we have worked from a deductive approach where theory provided the framework for empirical data collection. Semi- structured qualitative interviews were conducted with representatives from various levels of the case study company, Swedbank, and these formed the basis of the empirical material. Findings: We conclude that the factors that are most important for service organizations in the continuous control of sustainability are: a strong culture which is based on values rooted in sustainability, a clear communication, organizational structure that encourages responsibility and leadership that include employees in decision making.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-36335 |
| Date | January 2014 |
| Creators | Azcarate, Amanda, Lang, Ida |
| Publisher | Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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