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Previous issue date: 2017-02-10 / A economia mundial utiliza o seu potencial econ?mico e inovador para criar e
manter a vantagem competitiva diante dos concorrentes globais. As startups
surgiram como empresas de alta capacidade de gera??o de inova??es e
elevada adaptabilidade, moldando-se de acordo com as necessidades e
exig?ncias do mercado. A orienta??o para o mercado e para a aprendizagem
organizacional, caracterizados pela informa??o de mercado e pela postura
mente aberta, respectivamente, s?o os precursores da inova??o radical.
Diante deste cen?rio, o intuito dessa pesquisa ? validar um modelo estrutural
que demonstre o inter-relacionamento dos fatores chaves da informa??o de
mercado, da mente aberta e da inova??o radical nas startups brasileiras.
Quanto aos aspectos metodol?gicos, esse estudo se caracteriza como
quantitativo, de objetivo formalizado com m?todo de interroga??o e escopo
de estudo estat?stico. A coleta de dados teve abrang?ncia nacional (Brasil) e
foi realizada atrav?s de um question?rio eletr?nico (survey) aplicado em
startups cadastradas na base de dados da Associa??o Brasileira de Startups
- ABStartups. A an?lise dos dados foi feita atrav?s da utiliza??o de
Modelagem de Equa??es Estruturais, em raz?o de esse m?todo mostrar-se
adequado para a an?lise global de um modelo. Como resultados ap?s o
ajuste do modelo os valores de curtose, assimetria, AVE, Alpha de Cronbach,
confiabilidade composta, cargas cruzadas, crit?rio de Fornell e Larcker, VIF,
cross-validated redundancy e cross-validated communality, coeficiente de
Pearson (R?) e o valor p tiveram valores aceit?veis na an?lise atrav?s do
software SmartPLS?, sendo assim as hip?teses H1, H2 e H3 foram aceitas. / The world?s economy uses its economic and innovative potential to create and
maintain competitive advantage against global competitors. Startups appear
as companies with high capacity of innovations generation and high
adaptability, shaping according to the needs and requirements of the
market.Market orientation and organizational learning, characterized by
market information and open-mindedness, respectively, are the forerunners of
radical innovation. Given this scenario, the purpose of this research is to
validate a structural model that demonstrates the interrelationship between
the key factors of Market Information, Open mindedness and Radical
Innovation in Brazilian startups. Regarding the methodological aspects, this
research is characterized as quantitative, with formalized objective,
interrogation method and scope of statistical study. The data collection was
national (Brazil), was performed through an electronic questionnaire
(research) applied in startups registered in the database of the Brazilian
Association of Startups - ABStartups. The analysis of the data was performed
through the use of Structural Equations Modeling, because this method is
suitable for the global analysis of a model. As results after the adjustment of
the model, the values of kurtosis, asymmetry, AVE, Cronbach's Alpha,
composite reliability, cross loads, Fornell and Larcker criteria, VIF, crossvalidated
redundancy and cross-validated communality, Pearson coefficient
(R?) and the p value had acceptable values in the analysis through the
software SmartPLS?, thus the hypotheses H1, H2 and H3 were accepted.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/23552 |
| Date | 10 February 2017 |
| Creators | Lima, Jo?o Cardim Ferreira |
| Contributors | 39367398204, http://lattes.cnpq.br/0037657888703116, Queiroz, Fernanda Cristina Barbosa Pereira, 97513598649, http://lattes.cnpq.br/4742833301655917, Lopes, Luis Felipe Dias, 43099394068, http://lattes.cnpq.br/1074372911061770, Queiroz, Jamerson Viegas |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA DE PRODU??O, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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