For the first time ever, mobile payments in Sweden have overtaken cash as the preferred method of payment when it comes to monthly payments. With cashless payments growing in Sweden and all over the world it is clear that mobile payment methods are going to increase in our everyday lives. As elders tend to have more difficulties learning and understanding software, it is not unlikely that this will affect the adoption of mobile payment methods. As cash is rapidly disappearing as a payment method in Sweden it is important to gain insight into which factors affect the acceptance of mobile payment methods among senior citizens, as they are the most frequent users of cash today. This is a qualitative case study where five seniors have been interviewed about their opinions on mobile payments based on a theoretical model of mobile adoption consisting of eleven variables. The interviews came to center around the Swedish mobile payment application Swish as it was the only mobile payment service that the participants were aware of and had experience using. The study’s goal is to gain knowledge of what variables are of importance to the senior consumers when deciding whether or not to adopt a mobile payment system. The main findings of the study are that the variables: social influence, attractiveness of alternatives and trust are the variables that have been seen to affect the senior citizens' adoption of mobile payment the most.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-22249 |
| Date | January 2019 |
| Creators | Baudlot, Fanny, Engholm, Emil |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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