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賣方拍賣策略分析:評價效果 / A Dynamic Analysis of Auction with Reputation Effects

過去認為賣家評價對於價格是正、統計上顯著地影響價格,但是這影響卻不大,我們建立一個模型去解釋是兩種正負關係互相抵消,造成觀察到的結果是很小的情況。具體的說,賣家需要高評價分數去銷售高單價商品,而累積評價分數快速又低成本的方法就是利用低單價商品,利用降低低單價商品價格,讓銷售量增加的更快,銷售量增加快,評價就會增加快速。所以評價對於低價商品是一種負的關係,對於高單價商品才是正的關係。 / It has been recognized empirically that in internet auctions, seller's reputation has a positive, statistically significant, but small impact on the price. We construct a model on internet auctions and delineate this small impact with two opposite forces. To be specific, it needs higher reputation for sellers to sell high-price goods and a cheap way to achieve this objective is to lower the price of low-price goods. By this way one can raise the sale volume of low-price commodities to increase reputation score quickly, which benefits the sale of high-price goods. Therefore, reputation imposes positive impact on prices of "expensive" goods and negative impact on prices of "cheap" ones.

Identiferoai:union.ndltd.org:CHENGCHI/G0094258008
Creators黃久晏, Huang,Chiu Yen
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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