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Previous issue date: 2005-02-11 / The objective of this work, which is inserted in the research line of University, Teaching and Teacher s Formation, is to investigate teacher s educational practices. The individuals of this study are the teachers of the pedagogy course at a private institution in the city of Campinas, and the students of pedagogy of the same institution that teach or that have already taught in another moment in the primary education. By means of questionnaires, we could survey if those individuals discuss with their students about issues related with the development of a critical attitude about what can be seen or listened in the television, specially about the consumerism transmitted on this mean of communication. We could verify that the development of this attitude is deficient in the educational practices of those individuals. However, they feel the need to develop such attitude, but sometimes they do not know how to make it. We understand that television, and overall, the television advertising, have the purpose to create demand for induced wants and to influence the consumers decisions. The idea of consuming frequently transmitted by the television is transformed as the solution to all problems. In this context, the education must be enrolled in a deep critical analysis about the way to deal with reality. By doing this, it can be possible to change the way teachers educate their students, in the face of the consumerism society. We point out the importance of teachers to pay attention about the television an about the consume exacerbation transmitted on this media. Teachers must pay attention not only in the way to watch it but also in a way to study it pedagogically. / O objetivo do presente estudo, inserido na linha de pesquisa Universidade, Doc?ncia e forma??o de professores, ? investigar a pr?tica pedag?gica dos professores. Os sujeitos deste estudo s?o os professores do Curso de Pedagogia de uma Institui??o Particular localizada na cidade de Campinas e os alunos da mesma Institui??o, que de modo geral lecionam ou que em outro momento lecionaram na Educa??o B?sica. Por meio da aplica??o de question?rios, verificamos se os sujeitos discutem com seus alunos quest?es que abordam o desenvolvimento de um pensamento cr?tico sobre o que se v? e o que se ouve na televis?o, em especial sobre os apelos consumistas anunciados nesse meio. Constatamos que o desenvolvimento desse pensamento ? de certa forma prec?rio na pr?tica pedag?gica realizada pelos sujeitos, no entanto, eles sentem necessidades de desenvolver tais pensamentos, mas nem sempre sabem como realizar. Entendemos que a televis?o e sobretudo a publicidade veiculada nesse meio, tem como prop?sito administrar as vontades e as decis?es dos consumidores. A id?ia de consumo freq?entemente veiculada pela televis?o ? transformada em solu??o para todos os problemas. Nesse contexto, a educa??o precisa ser envolvida numa profunda reflex?o cr?tica na sua maneira de ver a realidade, para que assim seja poss?vel uma mudan?a na forma de educar os alunos, frente a essa sociedade de consumo. Ressaltamos a import?ncia dos professores em atentarem para a televis?o e para a exacerba??o do consumo instalada nessa m?dia, n?o somente de modo a espect?-la, mas tamb?m de modo a estud?-la pedagogicamente.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede.bibliotecadigital.puc-campinas.edu.br:tede/672 |
| Date | 11 February 2005 |
| Creators | Bissaro, Andr?ia |
| Contributors | Castanho, Maria Eug?nia de Lima e Montes, Marafon, Maria Rosa Cavalheiro, Caiado, Katia Regina Moreno |
| Publisher | Pontif?cia Universidade Cat?lica de Campinas, Programa de P?s-Gradua??o em Educa??o, PUC-Campinas, BR, CCHSA ? Centro de Ci?ncias Humanas e Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_CAMPINAS, instname:Pontifícia Universidade Católica de Campinas, instacron:PUC_CAMP |
| Rights | info:eu-repo/semantics/openAccess |
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