In the constantly evolving media environment, understanding how social media is used to influence people’s perceptions is becoming increasingly important. This thesis focuses on the ways social media is used to frame conflicts. More specifically, the thesis aims to understand how the official account of Ukraine is framing the Russia-Ukraine war on TikTok. The study acknowledges the lack of research into the ways social media is used to frame conflict and attempts to start filling this research gap. The study was conducted as a qualitative content analysis, using 150 TikTok videos posted between April 2022 and 2023 as its data. Robert Entman’s (1993) conceptualization of framing was used as the analytical framework of the study. The thesis concludes that @ukraine.ua focuses on the implications war has had on the lives of Ukrainians and the destruction it has caused. It also almost explicitly identifies Russia’s acts as the cause of problems and while Ukraine is presented as the protector and fierce fighter of freedom, Russia is referred to as a terroristic and evil entity. @ukraine.ua suggests Ukraine’s victory in the war as a solution to problems, while also amplifying the necessity of military and economic aid.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-60237 |
| Date | January 2023 |
| Creators | Kavenius, Elsa Maija Matilda |
| Publisher | Malmö universitet, Fakulteten för kultur och samhälle (KS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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