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A Study of Deploying the Service Quality Gap Model For Digital Content Industry

The development of the digital content industry is the key factor affecting the international competitiveness. However, there are still lots of problems and difficulties, and the most important of them is the cultivation of professional talents.
The first purpose of this research is surveying the demand and supply and the gap between domestic digital industry and the cultivation of digital content talents. Second, explore the relative effect between the third party software vendors and the output of whole digital content industry.
Through causal analytical method to find out problems and interviewing experts to establish the model of digital content service quality gap. Furthermore, use questionnaires to prove the hypothesis.
After doing the research, we found out that digital content industry is different from general industry. There are four players, including the students, training organization of digital learning, factories of tool software develop and digital content service industry. And it truly have some gap between each player. First, the service that training organizations provide is discord from students¡¦ feeling. Second, services that students actually receive is different from they knew in the beginning. Third, students¡¦ cognition of software¡¦s price is disagree with the supplier.
The result of research can be put in use of plan and execution. It not only can save the training time and human resources but increase the strength of training talents and is helpful to international development.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822112-144716
Date22 August 2012
CreatorsLi, Shiang-shiang
ContributorsTsuang Kuo, none, none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822112-144716
Rightsuser_define, Copyright information available at source archive

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