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Sharenting: pride, affect and the day to day politics of digital mothering

Yes / The coming together of parenting and routine posting on social networking sites has become a visible and recognisable theme and the term ‘sharenting’ has found a place in everyday talk to describe some forms of parental digital sharing practices. However, while social media has undoubtedly provided a space for parents to share experiences and receive support around parenting, sharenting remains a contestable issue. Thus, one reading of sharenting would be as a display of good parenting as mothers ‘show off’ their children as a marker of success. However, the term also can be used pejoratively to describe parental oversharing of child-focused images and content. In this paper we explore the practice of sharenting in terms of pride, affect, and the politics of digital mothering in a neoliberal context to conclude that sharenting can be best understood as a complex affective and intersectional accomplishment that produces motherhood and family as communicative activities within digital social practices.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/16789
Date06 March 2019
CreatorsLazard, L., Capdevila, Rose, Dann, C., Locke, Abigail, Roper, S.
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeArticle, Accepted Manuscript
Rights© 2019 John Wiley & Sons Ltd. This is the peer reviewed version of the following article: Lazard L, Capdevila R, Dann C et al (2019) Sharenting: pride, affect and the day to day politics of digital mothering. Social and Personality Psychology Compass. 13(4): e12443, which has been published in final form at https://doi.org/10.1111/spc3.12443. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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