The purpose of the study was to study trust between Airbnb hosts and users. The complexity of the sharing economy lies in the fact that it lacks formal contracts and laws that support the private individuals included in an agreement. This type of economy is not in complete absence of laws. But laws that usually apply outside the sharing economy are not supported in this type of organizational form. Then the problem arises, when trust must be created between each other, since there are no laws to lean on disputes, fraud etc. not only that the sharing economy is characterized by uncertainty, the booking takes place digitally, which contributes with even greater uncertainty. The actors are forced to find ways to create security in the form of trust. The authors of the study have therefore investigated how Airbnbs' hosts and users create trust between each other. The study was based on a qualitative research method in the form of twelve semi-structured telephone interviews. The study's theoretical frame of reference consisted of previous research on the sharing economy, trust in the sharing economy and peer-to-peer asset sharing. The result was that respondents using the feedback system consisting of reviews and reviews and the person's profile create an idea of the person and then get their own impression when they have a conversation with the person. Communication, feedback system and profile are thus the three ways that give an impression that further shapes and creates trust between users and hosts on Airbnb.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-37495 |
| Date | January 2018 |
| Creators | Ahmed, Aland, Ayanle Omar, Ifrah |
| Publisher | Södertörns högskola, Institutionen för samhällsvetenskaper, Södertörns högskola, Institutionen för samhällsvetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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