This research examines what type of lifestyle that is communicated through the Instagram account of the company Nelly. Since previous research show that women are affected by what is shown in the media, I chose to investigate whether or not social status is communicated through Instagram accounts. More specifically, I chose to investigate Nelly's Instagram account as the company is the leader for young women in the fashion and beauty industry in Sweden. The research is a qualitative content analysis made with a semiotic approach and 16 pictures were analyzed to find symbols of social status. The result shows that social status is communicated through Nelly's Instagram account. The company not only shows their products on their Instagram account, but also symbols that indicate that you should have a feminine and luxurious lifestyle.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-86089 |
| Date | January 2019 |
| Creators | Nilsson Holmström, Rebecka |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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