This research examines what type of lifestyle that is communicated through the Instagram account of the company Nelly. Since previous research show that women are affected by what is shown in the media, I chose to investigate whether or not social status is communicated through Instagram accounts. More specifically, I chose to investigate Nelly's Instagram account as the company is the leader for young women in the fashion and beauty industry in Sweden. The research is a qualitative content analysis made with a semiotic approach and 16 pictures were analyzed to find symbols of social status. The result shows that social status is communicated through Nelly's Instagram account. The company not only shows their products on their Instagram account, but also symbols that indicate that you should have a feminine and luxurious lifestyle.

Research shows that adolescents are major users of various social media, and adolescent girls who use social media are more likely than adolescent boys to come into contact with so-called Influencer marketing, i.e. a form of marketing in which focus is placed on influential people rather than the target market as a whole. Influencers tend to effect their audience’s consumption habits, and their main audience often tend to be adolescent girls. This caught our attention since influencers are a quite new phenomenon and not much research on has been done on it. The main object of the study is to examine if there any correlations in what extent influencers affect adolescent girls consumption of ”status symbols” given their social class. The second object of the study builds on identifying and explaining differences in adolescent girls and their definitions of status symbols and how this affects their consumption of status symbols given their social class. To do this, we constructed a survey which we posted on the social media Facebook. The survey was only open to persons belonging to so-called ”girl groups”, consisting of girls only. Our respondents consist of adolescent girls at attending at swedish high schools. Our study draws on Pierre Bourdieu’s theory of; habitus, capital and field. We conclude that adolescent girls of a lower social class are more likely to consume status symbols recommended by influencers on social medias. Other conclusions are that adolescent girls regardless of their social class consume the same type of status symbols But also that there are no differences’ in adolescent girls and their definitions of which status symbols they consider to be highly valued.

This thesis explores the prestige associated in late medieval Scotland with Flemish luxury products, using a material culture-based approach founded on the premise that objects can reveal the beliefs and attitudes of those who used them. Adding to existing scholarship which concentrates on the economic, political, and diplomatic connections between Scotland and Flanders, this research offers a new artefactual dimension to this relationship. It challenges the perception of Scotland as culturally and materially unsophisticated while simultaneously considering how objects were used in the expression of elite power and status. What drives this work is that late medieval Scottish elites were fully immersed in the most highly regarded and fashionable material trends of western Europe and that their consumption patterns fit into a wider mentality which saw Flemish craftsmanship as an ideal. A new model is thus presented, moving away from the traditional concentration on fluctuating wool exports and taking into account the cultural agency of noble, ecclesiastic, and burghal elites. It entails the initial examination of Scottish consumer demand and its impact on the Flemish luxury market. Following this are chapters on gift exchange and the presentation of magnificence, centred around the perception of the Flemish aesthetic as representative of elite status. Finally, this approach is applied to the burghal and clerical spheres, arguing that Flemish church furniture played a role in the formation and maintenance of elite urban identities. The comprehensive examination of artefactual sources, combined with the commercial, ritual, and ceremonial evidence found in written sources, enables the building up of a clearer impression of Scoto-Flemish material culture than has previously been realised. It is demonstrated that the material environment of late medieval Scottish elites was comparable to those of other European polities, constituting a common cultural sphere furnished by the luxury products of Flanders and the southern Low Countries.