在台灣數位遊戲產業規模呈現持續成長之際，隨著產業環境的變遷，卻也面臨許多的挑戰，如代理產品比例過高、遊戲研發人才不足、市場規模有限等。近年來，國內遊戲軟體業者紛紛進軍大陸，因此，本研究透過個案研究與深入訪談，探討國內四家遊戲廠商赴大陸投資動機、地點選擇、新產品開發兩岸分工模式，並比較兩岸遊戲研發人才之優劣，及大陸研發人才之任用與訓練等議題，得到發現如下：
一、台灣遊戲廠商赴大陸投資動機
(一)台灣遊戲廠商赴大陸投資的主要動機在於大陸遊戲市場的興起，其次為人力成本與取得的考量。
(二)大陸投資據點的選擇以遊戲研發人才取得容易為主要考量。
二、遊戲新產品開發策略
(一)遊戲軟體新產品的開發朝向網路多人使用化及多平台化發展。
(二)遊戲的開發組成專案團隊進行，遊戲企劃扮演靈魂人物角色。
三、兩岸分工模式
不同的公司，採用不同的分工方式：
(一)採用兩岸水平分工者，依遊戲產品分類，各產品分別於兩岸研發；兩岸人員的交流主要來自於公司的正式會議。
(二)採取兩岸垂直分工者，將遊戲開發中美術的部份由大陸製作。
(三)兩岸遊戲研發人才比較：台灣的遊戲企劃優於大陸，美術設計兩岸各有專長，程式撰寫兩岸程度相差無幾。
四、大陸子公司人員任用與訓練控制機制
(一)大陸分公司之高階主管，偏好不當地化，主要派遣台籍幹部。
(二)減少研發人員的流動，提供內部升遷管道。
五、大陸投資動機與兩岸分工方式對於新產品開發之影響
(一)大陸投資主要動機影響遊戲新產品研發類型，主要動機為市場因素者著重於線上遊戲的研發，成本因素者另著重於電視遊樂器遊戲之研發。
(二)兩岸分工方式影響遊戲開發團隊專業成員的佈置，水平分工者，兩岸皆擁有完整的研發團隊，垂直分工者，研發團隊重心放在台灣。 / Taiwan's digital game industry faces a lot of challenges when they try to grow up. For example, there are too many imported products, short of research & development (R&D) manpower and the limited market scale. In recent years, many domestic companies move their factories to China. The purpose of this research is to find out the industrial firms’motive,location choice, new products development in Taiwan and China,to compare the R&D manpower between Taiwan and China,to understand how they employ the staff and design the training program, etc. The study selected four major Taiwanese game software companies as research subjects for case studies in depth. Preliminary research findings are as follows:
I.The motive of Taiwanese game software companies invested in China:
1.The main motive to invest in China is the marketing raising. The second consideration is human resources and availabilities.
2.The choice of location is based on obtaining R&D manpower easily.
II.New products development strategy:
1.The new game toward to multi-user and multi-platform on the network.
2.Forming project team for each new products development.
III.The division of labor between Taiwan and China. Different company has way of division:
1.If the company adopts horizontal division way, it conducts R&D for different products separately between Taiwan and China. The communication between Taiwan and China is implemented through the company's formal meetings.
2.If the company adopts vertical division way,its drawing or artistic design of game production process is completed in China.
3.Compare the R&D manpower between Taiwan China:the game planning of Taiwan is superior to China, the artistic design each have specialty,the program writing degree is very nearly the same.
IV.The employment and training in China subsidiary company:
1.The China subsidiary company prefers assigned its executive to be from Taiwan instead of local people.
2.To prevent the research staff from losing,the company provides the internal promotion system to local people.
V.The impact of Investment motive and the division of labor between Taiwan and China on new product development.
1.The main motive influences the new products development. With a motive on local market,the firm will focus on the on-line games development; with a motive on cost consideration,the firm will focus on the TV games development.
2.The division of labor between Taiwan and China influences the allocation of R&D manpower. If the company adopts horizontal division way, it will have complete R&D team in both Taiwan and China. If the company adopts vertical division way, it will place its R&D center in Taiwan.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0923590141 |
| Creators | 陳芬芳, Chen,Fen-Fang |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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