This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas
colleges and universities.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332194 |
| Date | 12 1900 |
| Creators | Rahman, Nurudeen Kayode |
| Contributors | Kingery, Dwane, Knotts, Rose Evelyn, Smith, Howard Wellington, Eddy, John, 1932-, Palermo, Donald Charles |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | ix, 173 leaves : ill., Text |
| Coverage | United States - Texas |
| Rights | Public, Rahman, Nurudeen Kayode, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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