This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.

This investigation is concerned with the problem of Texas employers' inability to hire adequately trained technical communication personnel because Texas universities and colleges do not offer a bachelor's degree program for that career field. This study contains the results of five separate surveys that investigate the backgrounds and training of present technical communication personnel and the training desired by supervisory personnel. The study also recommends a bachelor's degree program in technical communication with three technological specialties: electronics, mechanical, and chemical/petroleum. Anticipated problems in setting up such a degree program and possible solutions to the problems are discussed in the study. The suggested freshman and sophomore curriculum could be used as a guideline for a junior college associate program.

The purpose of the study is to find answers to the following questions. 1. Is there a significant difference in any of the three simple pair-wise comparisons of the attitudes of the three groups of mathematics instructors of college preparatory courses toward teaching those courses? 2. Is there a significant difference in any of the three simple pair-wise comparisons of the attitudes of the three groups of mathematics instructors of college preparatory courses toward the MAA-NCTM recommendations? 3. Is there a significant correlation between the attitudes toward the MAA-NCTM recommendations and the attitudes toward teaching the college preparatory mathematics courses held by the mathematics instructors in each of the three groups? The data led to the conclusion that all three groups held the same favorable attitude toward teaching college preparatory mathematics courses. Also, there were no significant differences among the three groups' attitudes toward the MAA-NCTM recommendations. However, while no significant correlation was found for the high school instructors, there did exist a significant positive correlation between the two attitudes for each of the other two groups studied.