This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.

This qualitative narrative inquiry study examined the narratives and experiences of White women admissions officers at predominantly white institutions (PWIs) and explored how they engaged with the development of their white racial identity throughout their professional careers. Using Critical Whiteness Studies (CWS) and Helms’ (1990) white racial identity development model, the research questions were: What are White women admissions officers’ narratives of their experiences with whiteness at predominately white institutions? How do White women's admission officers make meaning of their racial identity? Data was collected from seven White women admissions officers through a demographic survey and two 45-60-minute interviews. The findings were displayed using narrative summaries. Participants’ narratives described how the White women admissions officers acknowledged the existence of whiteness and its effects on campus practices and policies and offered examples of how they worked to decenter the white experience from their campus. Additionally, participants highlighted how they were more engaged with ally work once they accepted their white privilege and how the system of whiteness had structured their personal and professional lives. Most of the participants believed white privilege and the systems created to protect it existed on campus at PWIs and shared examples of how they had benefited from these practices. Nearly all participants expressed feelings of discomfort when first introduced to white privilege but understood it had to be confronted if systems of whiteness could ever be dismantled. Implications for practice and recommendations for future research are shared, and specific ways admissions and recruitment can better assist White women admissions officers in being equitable with their practices and policies are outlined.

In the United States, some states and higher education institutions allow undocumented students to pay in-state resident tuition at public colleges and universities. Yet, when undocumented youth apply and seek to qualify for in-state tuition, they find bureaucratic procedures and rules that may discourage them from applying at all, delay, or hamper their access to higher education. The study explores how such bureaucratic requirements impose learning, compliance, and psychological burdens on undocumented youth. Building upon administrative burdens scholarship and using qualitative and quantitative analyses of admissions applications at the institutional level, undocumented students reports' of their experiences, and surveys of college admissions officers, this study examines the admissions requirements and other factors that may shape the applications of undocumented students to colleges in the states providing ISRT benefits for undocumented youth. The findings suggest that undocumented youth navigate multifaceted institutional contexts across and within states, including requirements and rules at different organizational levels and interactions with admissions officers whose discretion may facilitate or obstruct access. Variations in ISRT requirements reflect states' patterns of immigration, demographics, political (sub) cultures, narratives about the deservingness, organizational factors as well as the discretion that college personnel has in applying the requirements. Findings suggest that factors associated with residency, notarized affidavits, tax forms, and lack of clear information and guidance from college personnel substantially increase burdens when undocumented youth seek to benefit from ISRT. Certainly, when states, institutions, and admissions officers establish and shape ISRT requirements, they implicitly influence the sense of belonging and membership of undocumented applicants and mediate intergovernmental tension surrounding legalization and inclusion of this population in society. / Doctor of Philosophy / Bureaucratic requirements and rules at some public colleges and universities in the United States may hamper the ability of undocumented immigrants to apply for admission and qualify for in-state resident tuition in the states and colleges that allow it. This study explores how such bureaucratic requirements impose learning, compliance, and psychological burdens on undocumented youth and the factors associated with such burdens. The study examines admissions applications in community colleges in the states where the benefit is available, interviews and surveys with undocumented youth as well as surveys of colleges admissions officers. The findings show that the administrative burdens that undocumented youth faces result from requirements and rules that overlap at different organizational levels, several policy interpretations, the intertwine between immigration and higher education policies, perceptions of such population's deservingness, and the discretion of admissions officers. Through these requirements, states and colleges shape the sense of belonging of immigrant youth and chart their legal and social inclusion.