This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.

This study is a follow-up to a study completed by Dr. Thomas Barker in 1994 entitled The Status of the Implementation of International Education in Texas Four-year Colleges and Universities: A Comprehensive Study. A survey of 35 Texas universities and 6 out-of-state benchmark universities revealed information regarding the international programs at these universities in four areas. The four areas surveyed include: (a) administrative, (b) instructional, (c) international student support services, and (d) outreach. A summary of the survey results includes 34 tables detailing the university responses for the 2004 survey compared with the responses obtained from the original, Barker (1994). The results from the 2004 participating benchmark institutions were also reviewed. Texas universities continue to work toward the internationalization of the curriculum with increased numbers supporting an international focus in their mission statements and staffing patterns. Benchmark institutions continue to lead Texas institutions in a majority of areas surveyed. Funding for international education continues to be an issue for both the benchmark and Texas institutions. Changes in attitudes and immigration policies continue to affect the implementation of international programs on the university level. While universities continue to provide support to community and businesses in the area of international education, the extent of this support has decreased in the ten years since the Barker (1994) survey.

The primary problem with which this investigation is concerned was the assessment of the perceptions of lower-level administrators as to leadership styles they see to be in effect in their respective colleges and universities in Texas. The purposes of this investigation were to 1) identify the administrative leadership styles in effect, 2) determine the prevailing leadership styles among presidents and lower-level officers, 3) test the assumption that lower-level officers select leadership styles similar to those styles perceived to be descriptive of chief officers and other administrators, 4) determine if the type of institution (public/ private) is a factor in the choice of leadership styles, 5) determine if institutional size is a factor in the choice of leadership styles, 6) ascertain if age is a factor in the choice of leadership styles, 7) determine if educational level is a factor in the choice of leadership styles, 8) determine if institutional level is a factor in the choice of leadership styles, 9) ascertain if tenure in an administrative position is a factor in the choice of leadership styles, 10) determine if administrative position is a factor in the choice of leadership styles. Analysis of the findings revealed the most popular styles of leadership were democratic, pragmatic-functional, and organismic. The prevailing style of leadership of the chief officer was democratic. Lower-level officers tend to select leadership styles similar to those styles they perceived to describe chief officers. The following characteristics of the institution or administrators were not significant factors in selecting leadership styles: public/ private colleges, institutional size, and position of the administrator, educational level of the institution, and years in an administrative position. The age and education of the administrator were significantly related to leadership styles. The administrators, for the most part, were educated in academic disciplines that were not management related.

The problem of this study was to determine the personal, social, and academic adjustment problems of Arab students at selected Texas institutions of higher education. The students in this study were 315 undergraduate and graduate Arab students attending four Texas institutions of higher education who were enrolled in the spring semester of 1979. The purpose of this study was twofold: (1) to identify the personal, social, and academic adjustment problems perceived by Arab students; and (2) to analyze and to interpret the data in relation to the adjustment problems of full-time Arab students included in this study. Results indicated that the Arab students were in general agreement concerning the questionnaires; no significant differences were found at the .05 level between male and female Arab students, married and single Arab students, and undergraduate and graduate Arab students. Recommendations were included which suggested that faculty and administrators who interact with Arab students be acquainted with the findings of the study. Orientation programs should be provided for Arab students, and the possibility of developing and enhancing the students' academic and non-academic experiences by identifying those individuals who have the ability and interest necessary for working with Arab students should be examined. Better communication should be developed and programs should be implemented to facilitate better understanding and respect between Arab students and Americans.

The problem of this study is the economic status of college teachers in Texas, with emphasis on actual support afforded that profession in the past and in the present; and objective statistical analysis of the ability of the state to more adequately support the profession now and in the future, and the theoretical and actual importance which that economic status presages for out state and society. Actual support of higher education will be measured by salaries and expenditures; ability to support will be measured by the relative wealth of each state in per capita income.

This investigation is concerned with the problem of Texas employers' inability to hire adequately trained technical communication personnel because Texas universities and colleges do not offer a bachelor's degree program for that career field. This study contains the results of five separate surveys that investigate the backgrounds and training of present technical communication personnel and the training desired by supervisory personnel. The study also recommends a bachelor's degree program in technical communication with three technological specialties: electronics, mechanical, and chemical/petroleum. Anticipated problems in setting up such a degree program and possible solutions to the problems are discussed in the study. The suggested freshman and sophomore curriculum could be used as a guideline for a junior college associate program.

This study of all of the post secondary institutions accredited by the Commission on Colleges of the Southern Association of Colleges and Schools which were located in Texas determined the number that had policies regarding persons with AIDS. The study determined how long policies had been in effect and analyzed policies in order to determine commonalities and differences. An additional purpose was to examine relationships between five major variables and 18 topics which were identified as being issues likely to be addressed in institutional AIDS policies.

When the national Democratic Party began to transform to progressive era politics because of the New Deal, conservative reactionaries turned against the social welfare programs and used red scare tactics to discredit liberal and progressive New Deal Democrat professors in higher education. This process continued during the Second World War, when the conservatives in Texas lumped fascism and communism in order to anchor support and fire and threaten professors and administrators for advocating or teaching “subversive doctrine.” In 1948 Texas joined other southern states and followed the Dixiecrat movement designed to return the Democratic Party to its original pro-business and segregationist philosophy. Conservatives who wanted to bolster their Cold Warrior status in Texas also played upon the fears of spreading communism during the Cold War, and passed several repressive laws intended to silence unruly students and entrap professors by claiming they advocated communist doctrine. The fight culminated during the Civil Rights movement, when conservatives in the state attributed subversive or communist behavior to civil rights organizations, and targeted higher education to protect segregated universities. In order to return the national Democratic Party to the pro-business, segregationist philosophy established at the early twentieth century, conservatives used redbaiting tactics to thwart the progressivism in the state’s higher education facilities.