The purpose of this study is to investigate the future of the Swedish newspaper industry. A special interest is taken in local newspapers and its distinguishing features. Our aim is to achieve a better understanding of the development of the Swedish newspaper in light of the looming threath of the death of newspapers. Will print media survive or is the industry forced to a migration to digital platforms? How are newspapers affected by this structural change in an advertisement-driven market? We performed a small case study on Norrtelje Tidning in addition to a historical study of the Swedish newspaper industry. Two-sided market theory was utilized in combination with a model describing actors, activities and resources in a network. This theoretical framework provided an overview of the prevailing market for newspapers, advertisers, and customers which facilitated further analysis of the intricate relations between these groups. The results reveal that the future for print media looks grim, however the uniqueness of content of local newspapers will probably ensure its survival in one form or the other for the foreseeable future.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-260776 |
| Date | January 2015 |
| Creators | Svensson, Emil, Aziz, Yama |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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