Media is a vital l in building a global brand, in both awareness and preference creation stages. To become a true worldwide fashion retailing leader, UNIQLO employed massive communication in order to promote its products as well as announce the launch in Taiwan. The first campaign has successfully attracted young generation with proven media and sales results. In 2010, other giant fashion apparel brands Zara, H&M will enter Taiwan after UNIQLO, it’s critical for UNIQLO to tackle the competitions and ensure its growth and suitability in the market.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0092933014 |
| Creators | 林茂生, Lin, Cindy |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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