The aim of the bachelor’s thesis is to examine how sensory marketing is applied in e-commerce. It is also of the bachelor’s interest to examine whether the consumer perceives the application of the term in e-commerce. The research question in the study is: In what way is mind marketing applied in e-commerce and what is the perception of the consumer? To create an understanding and answer the essay question, observations, interviews and aquestionnaire have been applied. The authors observed ten companies from differentindustries to examine the application of sensory marketing in e-commerce. The interviews were conducted on four respondents who knew the concept of sensory marketing since before. The respondents observed a few websites and answered questions from a prepared interview guide. Furthermore, a survey was conducted with a response from one hundred respondents. The results of the bachelor’s thesis show that the application of sensory marketing in e-commerce is relatively small, since almost only the sense of sight is applied.The sense of hearing is used to a very small extent and the results show that other aspects,such as offers and reputation, arouse interest and affect the consumer in e-commerce. In conclusion, the authors can conclude that the visual sense is the mind that is used to the greatest extent in e-commerce. In part, e-commerce also stimulates the sense of hearing, but to a small extent. The authors can thus state that sensory marketing that occurs in today's e-commerce primarily stimulates the visual sense and that there is great development potential for the application in e-commerce.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-48697 |
| Date | January 2021 |
| Creators | Jakobsson, Clara, Masso, Vanessa |
| Publisher | Södertörns högskola |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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