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The Impact of Video Advertisement Placement and Video Advertisement Transparencyon Video Advertisement Avoidance: Pre-Rolls, Mid-Rolls, and Psychological Reactance

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ohiou1594903640715315
Date17 September 2020
CreatorsCARLITZ, ADAM
PublisherOhio University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=ohiou1594903640715315
Rightsunrestricted, This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center.

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