How and when does big data analytics capability contribute to market performance

Description

Yes / This study looks at the relationship between big data analytics capability and market
performance and how this relationship can be facilitated by adopting disruptive business models in
competitive environments.

Links & Downloads

1. Olabode OE, Boso N, Hultman M and Leonidou CN (2022) How and when does big data analytics capability contribute to market performance. AMA 2022 Winter Academic Conference Proceedings. American Marketing Association. p 103.
2. http://hdl.handle.net/10454/19597

Tags

Big data analytics capability (BDAC)

Market performance

Disruptive business model (DBM)

Knowledge-based view

Resource-based view

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/19597
Date	19 September 2023
Creators	Olabode, Oluwaseun E., Boso, N., Hultman, Magnus, Leonidou, C.N.
Source Sets	Bradford Scholars
Language	English
Detected Language	English
Type	Conference paper, Accepted manuscript
Rights	© 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/, © 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/
Relation	https://www.ama.org/wp-content/uploads/2023/07/Winter-Proceedings-Updated-July-10-2023.pdf