The purpose of this study is to investigate librarian’s opinions concerning literature with state supported distribution and how to mediate and market these in the library. The types of mediation and marketing that have been studied are positioning, labeling and oral mediation.The study is qualitative with interviews at seven main public libraries in central Sweden. The respondents of the study were responsible for the literature with state supported distribution within the library.The study is based on a theoretical frame of reference containing theories from Jofrid Karner Smidt, regarding librarian’s mediation in libraries, and François Colbert’s theory on marketing planning for arts and culture.The results of our study showed that librarians have both positive and negative opinions when it comes to the literature with state supported distribution. They appreciate that the library receives new literature regularly and that it is literature that they would not buy for the library ordinarily. However, sometimes the literature from the state supported distribution is too niche for the users interests.Furthermore only two of the libraries in the study had a separate shelf for mediation of the literature with state supported distribution. The librarians themselves did not carry out any mediation effort or special marketing of the literature with state supported distribution, despite there being mediation operations for the rest of the libraries’ stock. / Program: Bibliotekarie
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-16649 |
| Date | January 2012 |
| Creators | Elgström, Caroline, Eriksson, Emmy |
| Publisher | Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, University of Borås/Swedish School of Library and Information Science (SSLIS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Kandidatuppsats, ; 2012:48 |
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