This thesis is a qualitative examination of main libraries’ work with accessible media. Based on semi-structured interviews with eight librarians working towards children and youth, the purpose of this study is to examine the opportunities and challenges presented by new digital aspects in accessible media. This was accomplished by reviewing the informants’ statements through a self-developed tool of analysis. This tool mirrored the purpose of the study and was developed by compiling the results of previous studies into themes. These themes were then further developed in concurrence with transcriptions of the interviews.The findings of the study were that the librarians were aware that readers with a need for accessible media are invisible, but lack the time to apply sufficient directed operations to make them visible. However, this invisibility also worked through a new mobile app for distributing talking books, Legimus, to normalize the need for accessible media. Thus the work often centered around a balancing act between making these readers visible and not distinguishing them as outliers. In part because of new digital features, there was a lack of direct contact with members of the intended group. This was bridged by contacting and/or collaborating with a third party like relatives or other professionals. Physical titles available within accessible media are limited but because of Legimus this was not the case for talking books. The group’s status as especially prioritized was emphasized by all informants, although they often felt time lacking to properly apply that priority.

The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted. De Sáez has adjusted Kotlers model so that it better suits the environment in which libraries and information services operate.The marketing activities at the two libraries are investigated through observations of the exterior and interior of the libraries, the libraries´ exposure of media and advertising in the local press. I have also studied brochures, other marketing information and fi-nally conducted interviews with librarians responsible for the mar-keting work. My results are compared with each other and ana-lysed using Kotlers marketing model.My conclusion is that the two investigated libraries are marketing their services in several ways: through exposure of media at the libraries, advertising in brochures, in the local press and on the internet. / Program: Bibliotekarie

The purpose of this study is to investigate librarian’s opinions concerning literature with state supported distribution and how to mediate and market these in the library. The types of mediation and marketing that have been studied are positioning, labeling and oral mediation.The study is qualitative with interviews at seven main public libraries in central Sweden. The respondents of the study were responsible for the literature with state supported distribution within the library.The study is based on a theoretical frame of reference containing theories from Jofrid Karner Smidt, regarding librarian’s mediation in libraries, and François Colbert’s theory on marketing planning for arts and culture.The results of our study showed that librarians have both positive and negative opinions when it comes to the literature with state supported distribution. They appreciate that the library receives new literature regularly and that it is literature that they would not buy for the library ordinarily. However, sometimes the literature from the state supported distribution is too niche for the users interests.Furthermore only two of the libraries in the study had a separate shelf for mediation of the literature with state supported distribution. The librarians themselves did not carry out any mediation effort or special marketing of the literature with state supported distribution, despite there being mediation operations for the rest of the libraries’ stock. / Program: Bibliotekarie