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Toyota 0.25X

INSPIRATION The project is inspired by the deliberation on the significance of the vehicle’s physical movement in the future. Traditional transportation is committed to delivering people to destinations faster and more efficiently, which is a purpose-oriented result. However, with the impact of digital technology development, virtual moving (VR travel, remote work, online shopping) seems to be able to replace the need of achieving the destination physically. So, the author believes that the significance of future physical moving should pay more attention to the process, and the future vehicles are supposed to be passengers emotion-centered.The “trapped citizens” problem also inspired the author. Many citizens (including the author) in Chinese big cities suffer a full-speed regular but boring unhealthy lifestyle. They have a strong desire to travel and experience new things, but the city and their work become the border trapped them.The project aims to explore easy access to anywhere travel. And figure out how can the RV design help users enjoy more “on-road” happiness. And how to decrease the burden for both users and the environment. PROCESS Since TOYOTA is an innovative and considerate brand, which can explore new ground and aim to produce happiness for all. The author spent a lot of time on the exploration and verification of the project. After the first research and examination of relevant topics, the author planned a self-driving RV travel, so the results were further developed and worked out. The system of concept that takes place is defined in more detail based on further investigations such as scenario, benchmark, and target users. The project includes exterior design and UX design but concentrates more on interior design. In addition, an insight into the inspiration and the process of aesthetic design is described and illustrated in anime-style sketches and renderings. Then further development in 3D and VR verification was shown up in the final digital model. RESULT The result is TOYOTA QUARTER-SPEED (0.25X), which aims to explore a future shared RV service for Chinese citizens to slow down and enjoy the happiness which focuses more on the on-road journey instead of the destination. TOYOTA 0.25X system can provide a lightweight journey for citizens. The user can book the customized interior, furniture, electric appliances, and food through the app. And TOYOTA plays the role of energy supply and waste recycling. Mostly the vehicle is for short-term rent, but it also has the possibility to become a long-term motel. The TOYOTA 0.25X vehicle achieves waste-free, introduces the nature inside, and has a more compact dimension. The interior creates a quiet and peaceful atmosphere which can leave time for passengers to find happiness and connect to the world.This time no need to hurry, just slow down and enjoy the on-road happiness.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-208390
Date January 2022
CreatorsHu, Ruien
PublisherUmeå universitet, Designhögskolan vid Umeå universitet
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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