As the number of global problems is proliferating, the issue of sustainability is gaining increasing recognition. One of the most imperative aspects of sustainable development is environmental sustainability. Since multinational corporations are the main drivers of global economy, maintaining the balance between economic interests and the health of natural ecosystems would have been impossible without drastic transformation of organizational business practices. The focus of this paper is oriented at the corporate greening undertaken by companies in the country with a huge potential to influence the state of the world ecology: the Russian Federation. The purpose of the study is to gain deeper understanding of the motives of Russian firms to make their operations more environmentally sustainable and of the challenges embedded in the Russian setting that hinder that process. We test the relevance of factors discussed in the greening literature on the Russian context i.e. financial and market-based incentives, stakeholders’ pressure, regulatory setting and leadership perspective and ethical considerations. Within the data collected from 8 business leaders, it was found that the main motives to go “green” were the financial one and the ethical stance of the leaders. Additionally, companies were motivated to go “green” due to forecasts on the future development of the Russian market, i.e. explaining their “green” initiatives as a part of strategic planning programs. Among the main challenges mentioned by the study participants were weak environmental regulatory apparatus and low participation of the Russian civil society. The study concludes by putting forward recommendations of how to facilitate the corporate greening process in Russia stating that legislation should be solidified, transparency of the economy should be strengthened, market-based instruments shall be further developed and educational events for raising environmental awareness should be get wider application.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-84462 |
| Date | January 2019 |
| Creators | Averina, Elizaveta, Pashenkova, Natalia |
| Publisher | Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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