Sweden counts as being one of the countries in the western world to have a positive perspective on sexual minorities. The swedish public service media SVT; Sveriges Television AB states that their aim is to spread objective news, but in fact SVT doesn’t portray homosexuality as something usual in everyday life. Instead the heteronormative ideal saturate the representation of homosexuals in SVT. To study how SVT portray homosexuality, heterosexuality and heteronormativity, this study is based on discourse analysis and image analysis. During this essay 25 TV news segments including articles on SVT:s website were viewed and examined. This essay is also based on discourse analysis to fully examine the hidden attitude against homosexuality and heterosexuality, and to examine how SVT portrays heteronormativity. The results of the analysis demonstrates that the heteronormative ideal takes part in the way that both sexualitys are represented. Heterosexuals are for instance often portrayed in combination with happiness and monogamy, while homosexuals are portrayed in connection with discrimination. In the TV segments homosexuality rarely were portrayed in everyday life. Instead the everyday life of heterosexuals dominated the content. The fact that SVT doesn’t portray homosexuality in relation to everyday life reinforces the perception of homosexuality as something normbreaking. The result of the study are further explained by Stuart Halls (1997) theory about representation and stereotypes, as well as previous research about sexuality and gender.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-68600 |
| Date | January 2018 |
| Creators | Sten, Cecilia, Jakobsson, Ellen |
| Publisher | Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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