台灣地區生活型態與人口結構的急遽變遷、老年人口快速增長、疾病型態改變、國民所得提高、醫療支出持續增加以及政府民間對預防醫學的重視，「預防醫學」之風氣逐漸形成，也帶動台灣健檢產業像雨後春筍般蓬勃發展。
本研究透過個案研究的方式，使用Betz（1987）的創新類型及Gobeli & Brown（1993）的創新過程兩種不同的創新理論，對7家專業健檢中心及2家醫院附設健檢中心，進行現況分析，分類並歸納出各個案的創新特性及差異，提出可能產生的問題因應策略。
研究發現，不同本質健檢機構的創新靈活度就會有很大的差距；
在開創階段重視形象塑立、業務開發，及硬體投資多於強調本業－「健康服務」，.在「商品開發力」方面朝分「主題式商品」、「檢驗設備」、「擴展市場」及「異業服務」四類，以主題式商品居多，其次為強化檢驗設備，健檢市場發展成熟，為因應醫療環境的改變，更擅於利用「應變元素」避險佈局。
根據研究結果，建議健檢中心仍應先著重於預防醫學專業及檢驗技術，定義能契合顧客價值的創新性產品，執行一套內隱的系統制度，其創新的核心靈魂是回歸到「健康」、對生命的尊重，提供顧客永難忘懷的服務，才是撼動人心的競爭優勢。 / During the past decades, the change of life style and growing of aging population in Taiwan have leaded to a great alteration of disease patterns. As the Gross Domestic Product increased in this country, the global medical expenditure increased year by year. Due to the widely accepted concept of “prevention is better than cure”, the importance of health examination is becoming more and more significant. Thus, the number of health examination institutions in Taiwan is growing rapidly.
In this research, cases studies using two innovation theories including “Types of Innovation” (Betz, 1987) and “Innovation Process” (Gobeli and Brown, 1993) were implemented. Current situations of seven health screening clinics and the health screening center of two hospitals in Taipei metropolitan area were analyzed, re-classified, and compared to identify the distinct innovation characteristics in different health examination institutions. The problems that might happen in these institutions were disclosed and their resolutions were tried to found.
This study discovered that there is a great difference in innovation flexibility between health examination institutions of different nature. In the initial stage of these institutions, most of them focused on image-shaping, business development and hardware investment rather than on the fundamental medical services itself (i.e. health examination). There were four ways used to strengthen product development: theme product, investment on instrument facilities, market expansion and strategic alliance. Among them, theme product was the most popular and investment on instrument facilities, the second popular method used. As health examination market was well grown, these institutions were skilled in using there reality-confronting ability to face the competitive healthcare market.
According to our results, we suggest the health examination institutions still need to focus on their basic competence: preventive medicine, and health care technology. In addition, they should be able to develop a tacit system to define innovative products that match customers’ value. The core of innovation in this industry should begin from “health”. By having respect to human life and creating the health and empathy business model, health examination institutions can provide the value co-created with customers and thus, maintain competition advantage.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093932918 |
| Creators | 郭育成, Kuo, Yuh Chen |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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