身為台灣中小企業一員的汽車零配件貿易公司，在面對(汽車)產業大環境的劇烈轉變與中國大陸供應商的強勢競爭下，為了不被市場淘汰，透過建置其策略地圖、商品分類與顧客分析，重新檢視企業本身的資訊管理策略，計劃相關專案，並配合該公司所重視的營運指標與其資訊執行能力程度，做為判斷各專案的優先順序的依據，進而分配各相關專案預算；確保從規劃企業資訊策略到執行專案的所有步驟，皆以符合策略地圖上所描述”創造企業競爭優勢和策略價值”為目的。 / Being one of Taiwanese small and medium enterprises, an Auto Parts and Accessories trading company, suffers from the rapid change of the market and the fierce competitions from Chinese suppliers. In order to survive in the business environment, the company sets up the Strategy Map, makes the Product Categorization and Customer Portfolios Analyses, to get the best IT planning and initiate several IT projects to support its internal management processes. Also, according to its Business Criticality and Technology Maturity indicators, the company makes the priority for its IT projects and allocates the budgets. These actions are taken as the accomplishments of differentiating from market competitions and creating the strategic values just like the goals of its Strategy Map described.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0091933009 |
| Creators | 黃佳琳 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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