My ambition with this study is to seek clearance in how the media shape male and female floorball players in Sweden. I´ve used a quantitative content analysis for that purpose. One of my main questions was with which attributes female or male players gets ascribed. I studied over 300 articles in Swedish newspapers Aftonbladet and Expressen. 194 articles were mainly about male players, and 112 articles were about female players. Eighteen articles couldn´t be defined, and fall under that variable. A total of 323 articles were found. I found that female players are more discriminated in terms of speaking directly in the article. The male players were more represented in the articles, with own quotes. One interesting thing found was that objectification is a rare thing on these platforms. If anything is to be said regarding that, it´s the fact that male players are more subject to objectification. But the results were so few, that it would be unwise to make a big deal out of it. Also interesting is that male players more often are mentioned as “athletes” and female players are more often mentioned as “people” or just “persons”. They are described with their name. But, female players are at the same time also more often than the male players, described with qualities as players and with achievements that follows with those skills. Another result was that male players all together, gets more space in the media, than the female players. Due to the fact that the male players gets a lot more articles, and also more pictures, if you look at the code-scheme.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-81073 |
| Date | January 2019 |
| Creators | Hallin, Gustaf |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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