The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user’s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites. To see if this had any connection to the level of product involvement in the users and their preferences regarding evaluation method in reviews we distributed a questionnaire in gaming forums. The overall result of this essay showed that the review site which didn’t show a number in its scoring had the higher community quality but no connections could be found between this and level of involvement users had regarding gaming.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-79104 |
| Date | January 2013 |
| Creators | Gidlöf, Tony, Östman, Daniel, Sjöberg, Adam |
| Publisher | Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Bachelor (INFSPB) ; 2013.24 |
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