The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. In order to fulfill the purpose, two main questions were asked; How do the communicators support and develop their coworkers communication role? What to the communicators identify as challenges in their work in doing this?The theoretical base of the essay was Heide and Simonssons (2011) challenges for the professional communicator. The theory states that organizations communication processes are the foundation to its existence and development and that the professional communicator therefore needs a solid base with the possibility to monitor the whole organization.A questionnaire was sent to communicators in all Swedish Unemployment Funds and even though the non-response was rather considerable, the answers received was assessed sufficient to make an analysis. The result showed that the support the communicators provide their coworkers is both strategic and operational and that the communicators often act as mentors for coworkers as well as managers. However, only a few of the communicators are used as educators in their organizations. Also, few communicators are represented in higher strategically important forums. A majority of the communicators have to work without a communication strategy, a fact that limits their possibility to support their coworkers. To summarize, communication issues seem to be rather marginalized in the examined organizations. / Program: Magisterutbildning i strategisk information och kommunikation
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-17293 |
Date | January 2013 |
Creators | Borgefors, Karin |
Publisher | Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, University of Borås/Swedish School of Library and Information Science (SSLIS) |
Source Sets | DiVA Archive at Upsalla University |
Language | Swedish |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
Relation | Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, 1654-0247 ; 2013:2 |
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