This study investigates how storytelling can be used when designing texts that are used during conversations meant to create insights and awareness about fraud. The purpose of the study is to build greater resilience against fraud by enabling the most educational conversations possible. The study was conducted in collaboration with Sparbanken Rekarne. It is no longer possible to ignore that fraud through social manipulation is one of the fastest-growing crime forms in Sweden and a significant issue for society. Information continues to play an important role in increasing awareness and resilience among potential victims. In the study, I present the support I have found for the idea that conversations aimed at informing about fraud can be effectively built around stories. In line with previous research, I have been able to show examples of how storytelling can be used to enhance the learning process of the user through the evoking of emotions and engagement towards the information that has been introduced. The work has also benefited from previous studies on chunking to further facilitate the user's learning. Chunking enhances learning by relieving our cognitive load. It does so by organizing information in a way that takes into account the limitations of working memory. The study was conducted as a user-centered design process where interviews and trials formed the basis for identifying the theoretical orientation and subsequent conclusions. Key words: storytelling, text design, chunking, fraud, conversation guide
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-67669 |
| Date | January 2024 |
| Creators | Lundkvist, Edvard |
| Publisher | Mälardalens universitet, Akademin för innovation, design och teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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