電視談話性節目的製播，在台灣的媒體生態圈，儼然成為主流，播出時間與影響力大幅提升，各種類型談話性節目順應而生，其中探討財經議題的談話性節目近年來受到觀眾歡迎且廣泛討論，由於學術界探討談話性節目均以政治議題做為主要的訴求，少有研究針對財經議題來深入了解，本研究以財經談話性節目為主要的研究背景，給有意投入此領域之人員有效掌握財經談話性節目之關鍵要素。
本研究取用財經談話性節目實務運作所含蓋之元素，進行基本要素之整理、歸納，並分析財經談話性節目相對應之指標，採用修正式德菲法，整合連結性高之專家、學者與從業人員，取得專家們一致認可之關鍵要素，並透過因素分析來擬定財經談話性節目的關鍵要素為何。其中包含：
壹、 來賓專長區隔
貳、 題材緊扣社會脈動
參、 主持人具場控能力
肆、 時段安排適切
伍、 主持風格明確 / Production and broadcasting television talk shows Taiwan’s media ecosystem , has become mainstream, significantly enhance the broadcast time and influence,adapt to all types of talk shows conform born , which examines issues of Finance talk shows in recent years by the audience and widely discussed , as talk shows are in academia discuss political issues as the main demands of the few studies to gain insight for Finance issues , this study Finance talk shows as the main research background , to intentionally put into this area of Finance personnel to effectively grasp the key elements of talk shows .
This study was drawn elements Finance talk shows practical operation of the covers , the basic elements of the sort , summarize, and analyze the Finance talk shows the corresponding indicators used to repair a formal Delphi method , the integration of high connectivity experts, academics and practitioners, to obtain the key elements of the experts unanimously approved , and through factor analysis to develop what are the key elements of Finance talk shows. Which contains:
1.The guest specialty segmente
2.Closely linked to the pulse of the subject matter
3.Host a field control capability
4.Appropriate arrangements for air time
5.Clear TV host style
| Identifer | oai:union.ndltd.org:CHENGCHI/G0098941011 |
| Creators | 傅秀玉, Fu, Hsiu Yu |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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